Digital Marketing for Service-Based Businesses in Upstate New York & Beyond

Marketing that honors the work you're here to do.

A holistic marketing studio for established creatives, creator-led businesses, and service providers ready to build systems that elevate their visibility, attract aligned clients, and support sustainable growth.

Our Studio Services

MADE FOR industry leaders | MADE FOR PHOTOGRAPHERS | MADE FOR WEDDING PLANNERS | MADE FOR HEALTH COACHES | MADE FOR Influencers + Content Creators | MADE FOR NUTRITIONISTS | MADE FOR BRAND DESIGNERS | MADE FOR YOU |

MADE FOR industry leaders | MADE FOR PHOTOGRAPHERS | MADE FOR WEDDING PLANNERS | MADE FOR HEALTH COACHES | MADE FOR Influencers + Content Creators | MADE FOR NUTRITIONISTS | MADE FOR BRAND DESIGNERS | MADE FOR YOU |

A woman in a white dress walking down the steps in front of a large wooden door with brick and stone architecture, two stone dog sculptures on either side of the steps, and plants nearby.

For creatives and entrepreneurs done doing this by themselves

You've built a business rooted in purpose, now let's build marketing that reflects it.

Your brand is growing, your creative work is deepening, and you're ready for marketing that feels as intentional as everything else you do. Not generic agency strategies where you're one of many or template that ignores the nuance of your business, but personalized support that honors your values, understands your vision, and helps you show up in front of your dream clients.

our offerings

digital marketing consulting / social media marketing / Email marketing / local seo / content production / podcast management / Squarespace website design / custom digital solutions

Browse studio services

You've outgrown the "figure it out yourself" phase

We help you market your business without losing what makes it yours

What that looks like:

You attract clients who already trust you, your digital presence pre-sells your expertise before they ever book a call

You feel proud of your online presence, your positioning and messaging finally reflect the depth and quality of your work

You have space to do what you're best at, serving your clients deeply, while your marketing consistently brings new ones in

You stop second-guessing yourself because you have expert guidance tailored to your specific business, not generic, outdated advice that doesn't fit

Inquire with Made in

client notes

  • "She not only was down for all of my crazy ideas... It's so great to know there are other creative service providers who can see the vision and execute seamlessly with you."

    "She was so detail oriented and communicative, making sure all the angles and variations were captured to my liking. I was beyond impressed with the level of detail, insightful edits she had, and the delivery of all of her work. I would (and will) hire her again in a heart beat!"

    — Kelly Schmidt, Founder of Loudmouth Co.

  • "She deeply cares about each of her clients and it was a joy to work with her."

    "Allison is incredibly knowledgeable and thoughtful in her approach to marketing. Her values of integrity, honesty, and being authentic are evident in all interactions. Allison is exceptional at following up, providing clear next steps, and setting you up for success in all branding and marketing endeavors."

    — Tristen Stawicki, Founder of Musings & Modalities

  • "You've exactly nailed my voice... This whole email marketing series was so effective, and so powerful."

    "I read through all of this and I wouldn't change a word. This really did make me a little emotional. This whole email marketing series was so effective, and so powerful. You knocked it out of the park."

    — Raven Whisnant, CEO of New 32 Productions & Indie Empire

You're In The Right Place If...

01. You're established, but visibility feels like a full-time job

Your business is thriving, but behind the scenes, your marketing is a patchwork of half-finished ideas and good intentions. You know it could be better, but finding the time (and honestly, the expertise) to fix it feels impossible.

We build cohesive systems so your marketing runs smoothly without consuming your attention.

You've tried templates, taken courses, and pieced together what you could, but nothing feels quite right. You're ready for someone who gets your vision and can guide you forward.

We bring strategic perspective built around your business and values, so you can move with confidence.

02. You've DIY'd as far as you can go

You've worked hard to build something meaningful, and you're not willing to compromise your values for visibility. 

We craft marketing that reflects your journey. Authentic, strategic, and designed to connect with people who already align with your work.

03. You're protective of how you grow

Your work isn't transactional. You've built something rooted in purpose, craft, or a deep commitment to the people you serve. And you're looking for marketing support that treats your business with the same respect and attention you give it.

We partner with service providers, creatives, and entrepreneurs who lead with intention, and we create marketing that reflects the care you put into everything else.

03. You're deeply invested in the work you do

WORK WITH MADE IN
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Black and white circular emblem with text 'Made in', 'NY', 'CA', and 'Social & Creative House'. Center features a white, stylized four-leaf clover or flower with cross-hatch pattern.

Meet the Founder

Iced Latte Enthusiast / Pilates Class Regular / Cheerleader of Small Businesses / professional Podcast listener / Forever Romanticizing Upstate Life

Made In started as a response to everything that felt wrong about modern marketing, the pressure, the performance, the disconnect. I wanted to create a space where strategy and care could coexist, where marketing felt personal instead of transactional. We work with creatives and service providers who need more than templates, they need a partner who sees their vision and helps bring it to life. We build marketing that feels aligned from the inside out.

More About Made In

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If This Feels Like What You've Been Looking For

We'd love to hear about what you're building

Share where you are, what you're working toward, and what kind of support would make the biggest difference. We take time with every application and will reach out to schedule a conversation if we feel like the right partner for what you're creating.

Work With Made In

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Join us over at the Throughline, a biweekly (ish) newsletter for kind-hearted visionaries who know the best work lives at the intersection of strategy and soul.